Details on how the Micheline Guide restaurant recommendation business works. It’s weird that this high-end guide is still owned by a tire company. The Guide is estimated to lose its owner ~$24MM/year, but they also believe that the brand halo from the Guide increases branded tire sales in the countries it operates by ~3% (Micheline’s revenue is $25B, so if they had full guide coverage that would be worth ~$750MM). It’s even better for the restaurants that earn the stars: "With one Michelin star, you get about 20% more business. Two stars, you do about 40% more business, and with three stars, you'll do about 100% more business." Lots more at the link. #ScholER